[IndiChix] Chapter Name suggestions

Vid Ayer svaksha at gmail.com
Fri Feb 29 06:19:20 UTC 2008


On 2/29/08, Philip Tellis <philip.tellis at gmail.com> wrote:
>
> I agree that branding needs to be consistent if you want to be
> recognised, but in a few cases, localisation is necessary. I can take
> an example that I'm most familiar with. Yahoo! (the company I work
> for), has the same name everywhere in the world, but Yahoo! Search is
> called Yisou in china and Gugi in Korea, because those words are
> meaningful to the local, non-English speaking populace.

Non-sequitor... that does not really answer the points I raised in an
earlier mail which Hassath summarized in a better way in her mail.

Vid
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